&me, a recently established investment platform, offers a diverse range of account options and a simplified service, making long-term investing accessible to all. This platform is an investment App for beginners seeking user-friendly features, low costs, and expert guidance from human consultants.
Distinguishing itself in the competitive robo-advisory landscape, &me provides users with free and unlimited access to human consultants.

This unique offering sets it apart and enhances the investing experience for users.
Additionally, &me has forged a strategic partnership with M&G Wealth, a renowned traditional wealth management firm. Through this collaboration, &me offers a variety of passive and managed investment funds, further bolstering its credibility and providing users with a wider array of investment options.
While &me may not introduce groundbreaking innovations, it boasts several strengths that make it an attractive option for novice investors. Its straightforward interface, coupled with the support of human consultants, creates a supportive environment for those new to investing. Furthermore, the platform’s affordability and association with an established brand like M&G Wealth instill confidence among users.
Investment App for beginners

They offer a promising investment platform suitable for individuals embarking on their investment journey. Its blend of user-friendly features, expert guidance, and partnership with a reputable wealth management firm make it a compelling choice for those seeking to begin investing on a low-cost, reliable platform.
Who are &me?
&me, the fresh face in the investment world, brought to you by MFM Investment Ltd.
Their goal? To guide novice investors through the financial maze with the help of real people. While they’re still tinkering with their pension product, their commitment to empowering investors remains steadfast.
Who owns &me?
Who’s pulling the strings at &me? It’s a dynamic duo: M&G Wealth and Moneyfarm, teaming up to provide tailored solutions for individuals looking to secure their financial future.
With over £300 billion in assets under management, M&G Wealth brings a wealth of experience and a global perspective to the table.
In essence, &me is your trusty sidekick in the world of investments, here to offer support and guidance as you navigate the exciting terrain of wealth-building.
About the &me investing app
The &me investing app offers expertly crafted portfolios and a personal touch that sets it apart.
They have teamed up with M&G Wealth to merge their top-notch investment prowess with their cutting-edge digital finance platform.
The result? An exclusive lineup of M&G Wealth-managed portfolios at your fingertips, backed by their years of expertise.
With &me, you’re not just getting access to portfolios – you’re getting peace of mind knowing that M&G Wealth’s experts are keeping a close eye on your investments.
They’re constantly monitoring the market to make sure your portfolios are optimized for any twists and turns.
But that’s not all! When you join &me, you’re getting more than just a digital investing experience. You’re getting support whenever you need it, thanks to their user-friendly platform powered by M&G Wealth’s investment know-how.
Access to consultants
&me are making investing straightforward and accessible, but they also recognise that sometimes customers just need to chat with a real person. That’s why they have made it easy for you to reach out to their team of dedicated consultants right from the app.
Say goodbye to confusing jargon! Whether you have questions about your investments or just need some reassurance, our consultants are here to help. Simply fire off a message through the app, and they will be there to guide you every step of the way.
And the best part? This personalised support is included in your overall fee – no hidden costs or surprise charges. We’re committed to helping you feel confident and empowered as you navigate your investment journey with us.
So, why go it alone when you can have expert guidance at your fingertips?.
Choose how to invest.
When it comes to investing, it’s essential to choose the right account that suits your financial goals. At &me, we offer a variety of options to cater to your needs:
- Stocks and Shares ISA: Join over 3.5 million savvy investors in the UK who are using stocks and shares ISAs to grow their savings. With tax-efficient benefits, you can invest up to £20,000 each tax year.
- Junior ISA (JISA): Invest in your child’s future and watch their savings grow over time. Contribute up to £9,000 per tax year without worrying about taxes.
- Personal Pension (SIPP): Take control of your retirement savings with a Self-Invested Personal Pension. Enjoy the flexibility to choose your investments, and benefit from HMRC contributions of up to £25 for every £100 you contribute.
- General Investment Account (GIA): If you’ve maxed out your ISA allowance or prefer a non-ISA account, a General Investment Account is a great option. Any gains or losses can be offset against your annual Capital Gains Tax allowance.
No matter which account you choose, our platform provides user-friendly tools and support to help you make informed investment decisions tailored to your financial aspirations.
How much do you have to invest with &me?
To get started with &me, a minimum investment of £500 (transfer or new contribution) is required, but they recommend starting with £2,500 or more for optimal diversification.
If your initial investment is under £5,000, consider setting up a monthly Direct Debit of at least £200 (£100 for JISA) to expedite your investment journey and achieve your financial goals sooner. They tailor their approach to match your risk profile, ensuring your portfolio aligns with your investment objectives.
Add or remove cash from your initial investment.
You have the flexibility to add or withdraw funds from your &me account anytime, whether through the app or desktop. They prioritize simplicity and convenience, ensuring hassle-free transactions for our investors.
However, for large transactions, it’s advisable to reach out to us, as your portfolio is closely linked to your financial objectives.
Transferring an ISA or Pension to &me is straightforward—simply follow the steps in your account, and they take care of the rest. &me don’t charge any fees for transfers to or from &me, but it’s crucial to ensure proper execution to retain your tax benefits.
You can talk to their consultants if you have any queries or need assistance. They are there to make your investment journey as smooth and seamless as possible.
Who is &me suitable for?
&me caters primarily to newcomers in the investment realm who value guidance from real human consultants at no additional charge. It’s an ideal choice for those with limited market knowledge seeking low-cost access to financial markets. If your looking for an investment App for beginners, &me would be an ideal choice.
Who are &me?
&me, operated by MFM Investment Ltd., is a nascent investment management group focused on empowering novice investors to make confident investment decisions with personalized assistance. While still in the developmental stages, &me is committed to providing tailored solutions and is yet to introduce its pension product.
&me human consultants
At &me, clients have the convenience of reaching out to human consultants through the app for a chat, call, or even a video meeting. Unlike traditional financial advice, which often comes at a hefty cost, these consultants complement the robo-advisory service by offering personalized recommendations tailored to your financial goals and objectives.
During my interaction with one of the consultants, Tom, I found him to be articulate and helpful, patiently walking me through the available options and explaining how &me’s services differ from other platforms. Tom and his team can provide detailed insights into the available portfolios and offer a second opinion on your alignment with your financial goals.
Upon opening an account, each user is assigned a dedicated consultant who is accessible by phone and email during office hours. These consultants can address technical issues and provide support, ensuring a seamless experience for users.
While it’s important to note that this isn’t financial advice, the expertise of the consultants and their familiarity with the available products make this service valuable, especially for those with limited experience and confidence in investing. With their guidance, users can navigate the complexities of investing with greater clarity and assurance.
&me customer service
&me offers comprehensive customer support along with dedicated human consultants to assist clients throughout their investment journey. While the customer support experience excels in some aspects, it falls short in others.
The inclusion of human consultants undoubtedly enhances the support experience for many users. Having personalized assistance and guidance with financial decisions can be invaluable for investors.
However, some customers have reported and overlap between the consultant service and general support, particularly in managing accounts and investments.
Opening an account with &me is a seamless process, conducted entirely online via desktop or smartphone. Upon account creation, you’ll be asked to answer basic questions to assess your risk appetite and align you with suitable funds.
Following account setup, you can expect a follow-up call from one of the consultants to confirm your satisfaction with the process and the selected fund. They’ll also ensure you’re on track to achieve your financial objectives.
&me safety
&me ensures safety through stringent regulation and financial backing from M&G Wealth, offering peace of mind to users.
Regulated by the Financial Conduct Authority (FCA) in the UK, &me also provides client protection via the Financial Services Compensation Scheme (FSCS), covering up to £85,000 in case of insolvency.
With M&G listed on the London Stock Exchange, financial data transparency enhances security compared to startups. Client funds are held with M&G and accessible only to the client, further bolstering safety.
&me fees
In terms of fees, &me offers a competitive structure. Fees are calculated on a sliding scale, decreasing as investment amounts increase:
- Up to £10,000: 0.75%
- £10,000 – £20,000: 0.70%
- £20,000 – £50,000: 0.65%
- £50,000 – £100,000: 0.60%
- £100,000 – £250,000: 0.45%
- £250,000 – £500,000: 0.40%
- £500,000 and above: 0.35%
This transparent fee structure ensures affordability and aligns with user investment levels, offering a fair and competitive service.
Apart from the management fees, you’ll pay investment fees based on fund selection. Opting for a Classic fund incurs lower fees:
Investment option Fee
Classic: 0.2%
Targeted: 0.4%
Additionally, expect a spread fee of approximately 0.04% per annum for Classic funds.
This totals to a maximum of 0.99% for Classic and 1.5% for Targeted, ensuring transparency in cost structures.
How to Withdraw Money from Your &me Account:
To withdraw funds, you’ll first need to disinvest to make your cash available. Here’s how:
- Go to ‘Funding Details’ on the bottom tab of your mobile app.
- Click on ‘Withdrawal Request.’
- Enter the desired withdrawal amount.
- Select the bank account you want to withdraw to.
- Confirm by selecting ‘Enter.’
How to Close Your &me Account:
To close your account, simply send them an email requesting deactivation.
&me FAQs:
Is &me a good investment option?
Yes, &me is ideal for novice investors seeking an affordable, user-friendly entry into investing, especially if they lack knowledge or confidence.
How long does it take to withdraw funds from &me?
Withdrawals may take up to three days to reflect in your nominated bank account.
Great Investment App For Beginners
With straightforward steps for withdrawal and account closure, &me offers convenience and accessibility for investors. Plus, its user-friendly platform and suitability for beginners make it a compelling choice in the investment landscape. Even for first time investor, this is the perfect Investment App for beginners
So, if you’re ready to take charge of your financial journey with confidence and ease, give the &me app a try.
Join &me today and experience the difference personalised support can make in your investment strategy. Visit &me website










